- Format your evaluation in the style of a memo.
- Characterize the blog as you experience it. What do you see as its overall tone? How does the writer address his/her readers? Would you suggest the writer adjust his/ her approach to the subject or audience?
- Be written with with attention to tone. That means you follow the textbook’s guidelines for sensitive messages, couching the negative and avoid attacking or being rude to the recipient.
- Reference and critique at least one post and one comment specifically – that means including quotations and/or direct references with useful analysis.
- Provide both positive and negative feedback.
- Provide critique on the design of the blog itself – things like color and layout, but also elements the blog could use, for instance, a more thorough “About” page, a calendar, a category cloud, etc.
- Make actionable suggestions.
- Proofread. More than 3 typos in your evaluation will result in a D on the assignment.
- Be no more than 1,000 words (excluding the header)
- Email your memo to your group member and cc me (use the robynjodlowski [at] yahoo.com address) no later than 9 p.m. on Friday, March 1. You may send it in the body of the email or as an attachment. You are responsible for ensuring the attachment works and will open.
An “A” evaluation has all of the “B” and “C” elements. The memo is thorough, includes several specific critiques, is helpful to the recipient in a practical way, organized in a logical and rhetorically effective manner, and is an engaging, direct, professional-sounding document (i.e. not read like a list of answers to the above bulleted requirements). It makes use of formatting options. It goes beyond the assignment guidelines, perhaps suggesting comparable websites or supporting research for its claims. In other words, it reads like a real-world document that the author has invested time into.
A “B” evaluation has all of the “C” elements, and offers thoughtful insights about the blog under discussion, referencing specific examples. The tone may fluctuate but mostly stays appropriate for sensitive messages.
A “C” evaluation is in proper memo format and follows all of the above bulleted guidelines. It offers comments and advice, but in vague or unclear way (e.g. “This post is pretty good.” or “I like the color scheme.” A more specific, A- or B-level critique would be: “The white background feels clean, which is logical since you’re writing about food safety. Though I find the orange font bright, I wonder if it’s too hard on some readers’ eyes.”). The memo covers all major critiques and praiseworthy elements, but perhaps skims over some of the more nuanced potential suggestions.
A “D” is in the wrong format, not proofread, late, or in some way incomplete.
As a reminder: no blog post or comments are due this Friday.